Medspa • Case Study
Boulevard Spotlight: Plump

By Skya Jones . Jan.26.2022
Share Article
Plump is a bespoke boutique that wants injectables to be as approachable and accessible as any other med spa treatment.
When most people think of Botox and injectables, they picture frozen faces and other stereotypes. In reality, injectables applied by trained medical professionals contribute just as much to skin health as any other spa treatment. That’s why Plump wants to change the conversation. This cosmetics boutique and injectables bar — consisting of three New York locations and one Miami branch — offers medical spa procedures that are approachable, accessible, and de-stigmatized for all visitors.
In terms of services, Plump specializes in non-invasive treatments for the face and lips. In terms of practice, the brand is all about trust. Plump seeks to overcome popular reservations and misconceptions about injectables by leaning on its expertly-trained staff and transparent business practices. These goals take a variety of forms:
Efficacy: All of Plump’s products are supported with double-blind studies that verify clinical effects during treatment.
Safety: Plump only uses products that are FDA approved
Training: All injectors are board-certified medical professionals trained under Plump co-founder Alexander L. Blinski, MD.
Results: Plump’s treatments rely on tried-and-tested methodologies that guarantee lasting results for clients.
Of course, it can be challenging for new clients to navigate injectable treatments when they first arrive. To that end, Plump offers a general consultation with an expert injector to explore each service. This approach helps clients personalize their treatment, choose the right product, and develop the most effective care regimen.
During this consultation, clients will learn about the following high-quality services:
Injectables: Clients choose from a broad injectable menu that includes Botox, fillers, or the FDA-approved “QWO Cellulite Treatment.”
Skin treatments: Plump’s skin care solutions include microneedling, facials, peels, and even laser treatments.
Sculptra BBL: This injectable Brazilian Butt Lift stimulates collagen production while simultaneously adding volume to the client’s buttocks.
Touch-ups: Plump offers a range of Botox and filler touch-ups to refine the look of the initial treatment area.
As with many medspa services, treatment is just the first step — clients often need additional support after the appointment so the effects will last. To help clients make the most of their treatments, Plump created a series of care guides that help clients maintain their new look. Available from the Plump website, each service includes a series of frequently-asked-questions and detailed aftercare exercises.
Plump offers a bespoke and highly-personalized client experience, complete with unique injectable treatments rarely promoted by medical spas. So whether you need fillers, facials, or an FDA-approved BBL, this professional team will take every step to ensure you’re comfortable and confident in your treatment. After all, just like the in-store display says, “Plump isn’t just a brand; it’s a lifestyle.”
Boulevard was built to help your business achieve profitability at scale without losing an inch of sanity. See for yourself! Get a free demo today.
Sign up for weekly blog updates.

Related posts

The 4 Most Popular Medical Spa Services (and How to Nail the Consultation)
We dive into today’s four most popular medical spa services and relay tips to nail the client consultation for each treatment.
Read Article
Boulevard Spotlight: Skin House Facial Bar
For Skin House Facial Bar, skin care isn’t just a service — it’s a relationship. Learn more in our latest Spotlight.
Read Article
How to Design Your Medical Spa Services Menu for Maximum Profitability
The way to increase your profitability is by ensuring that your medical spa services menu has the options that clients want at the right price.
Read Article
Boulevard Spotlight: Heyday Skincare
Heyday Skincare makes customers partners in their own skincare, a business philosophy that’s allowed the brand to flourish and expand.
Read Article
Medical Spa Treatments: The Complete Guide
This guide explains how to optimize spa profits by offering medical spa treatments in the right combinations and price points.
Read Article
Top Medspa Trends for 2026: What’s Hot in Aesthetic Treatments?
Discover the top medspa trends for 2026, including AI-powered operations, regenerative injectables, lasers, GLP-1 programs, and treatments shaping modern medical aesthetics.
Read Article
Medspa Mastery: 7 Podcasts Sharing the Secrets to Success
Running a medspa is hard. These 7 podcasts offer invaluable advice on all things aesthetics, from the latest in injectables to creating the best client experiences.
Read Article
Tackling Taboos Head-on: How Great Many Is Changing the Hair Loss Conversation
Discover how Great Many, a first-of-its-kind clinic based in NYC, is helping to demystify hair loss by offering holistic, personalized treatment plans.
Read Article
Plan a Medical Spa Price List That Avoids Client Sticker Shock
Develop a medical spa price list that keeps clients coming back with these quick and clever tips.
Read Article