Email & Text Marketing

Meet your new marketing BFFs

Boost bookings and ramp up revenue with beautiful, on-brand email and text campaigns that get clients in the door and keep them coming back for more.


Text Marketing

Break out the emojis. Reach clients instantly and directly with irresistible SMS marketing campaigns. Whether you’re promoting a new product, special offer, or sending an event invite -- we’ll help you get more clients in the door IRL faster.

  • Perfect and personalize your text campaign in minutes with our intuitive 
text builder

  • Reach the right clients with seamless list segmentation

  • Track your success with meaningful metrics

  • Continue the conversation with text campaigns sent from your dedicated number, so clients can always reply with true two-way texting

Email Marketing

Stand out in your clients’ inbox with personalized email campaigns, perfect for announcements, promos, newsletters, and more!

  • Effortlessly craft custom, on-brand email campaigns with our easy-to-use email builder

  • Choose from our pre-built templates or create your own

  • Pinpoint the perfect list with our audience builder and client filters, 
designed for tailored targeting

  • Monitor your metrics with robust reporting tools

Pinpoint the perfect recipient list to make the most of each campaign. Easily create, save, and re-use segments with our intuitive audience builder and filters.

Your brand is unique. Your email and text marketing campaigns should be, too. Our easy, breezy campaign builder lets you customize beautiful, on-brand messages with just a few clicks.

Meaningful campaign metrics and robust reporting allow you to track your campaign success, so you can optimize and evolve your marketing strategy with each send.

Unlock hidden revenue with the flip of a switch

Experience marketing automation made simple. Our automated campaigns filter clients and send emails on your behalf. Just choose your campaign goal, add your brand elements, and our intelligent algorithms will take care of the rest.

Rescue Lost Clients

Win them back with a reminder they’re missed

Reminder To Book

Send a friendly reminder to clients who don’t have an upcoming appointment

Fill Slow Days

Promote slow days to help keep schedules stacked

Last Minute Opening

Give clients first dibs when your calendar has a last minute opening

Birthday Message

Send best wishes or a special offer to help them celebrate you

Add your personal touch

Your emails should embody your brand. Use our pre-built professional templates and easy-to-use editor to craft beautiful, personalized emails that fit your business and brand aesthetic.

Drip campaigns, but simple

Let our algorithms filter clients and automate send times for you. We’ll only send emails to the clients who are most likely to act, helping ensure you’re never over-emailing or under-booked.

Reveal your ROI

Go beyond basic email metrics. Robust reporting shows you which automated campaigns are driving bookings, completed appointments, and revenue, so you can track results and see your success.

Automated Campaigns ROI Calculator

Increase in Monthly Revenue

# of Appointments Increased / Month

Monthly Cost

Results of our ROI calculator are an estimate based on the average ROI experienced by our customers with a similar business type and size using automated email campaigns. Actual results may differ based on a number of factors, including markets, client base, and geography. Results are not guaranteed.

Fellow Barber

“I’m using Boulevard on a regular basis. I write all of our purchase orders through Boulevard. I’m booking appointments and sending emails. We’re constantly looking back at client profiles. It’s significant because our small team wears many hats, and Boulevard makes every step much easier. Every step is intuitive and useful, even if you have more experience as a barber than a marketer. Boulevard really does do it all!”

-  Mindy Dulberg, 
Director of Retail & Consumer Experience

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