Put the 15% Pledge Into Action by Stocking These Black-owned Haircare Brands

Everyone’s hair requires different care products and regimens. Back these Black-owned brands to do your part in supporting POC.

For those who may not be familiar, the 15% Pledge works as a non-profit organization that increases support, visibility, and market share for Black-owned businesses and brands. The whole beauty industry can contribute to not only enhancing diversity and representation for Black people, but increasing economic quality and equity for Black-owned brands. 

What’s the first step in putting this into action? Incorporating some incredible products from Black-owned brands into your salon inventory.

A gold standard brand: Taliah Waajid

If you’re just getting started learning about natural hair products, begin with those in the Taliah Waajid line. Not only are the product price points very accessible, but she also has a line for men under the Uncle Jimmy Products brand.

From curl creams and hair oils to co-washes and hair vitamins, this brand offers tons of wonderful, natural products that are chemical-free. Hint: don’t skip the Jamaican Black Castor Oil!

Melanin Haircare embraces simplicity and quality

Sisters Taffeta and Whitney White started this company in 2015 to promote healthy scalp and hair while offering high-quality products with natural ingredients. Though their product line is small right now, the impact of the products is huge.

Their twist-elongating style cream helps maintain moisture and reduce knots. But what might really impress your clients is their multi-use softening leave-in conditioner. It has tons of excellent ingredients including aloe vera, jojoba oil, argan oil, and white tea leaf extract to keep hair luxurious, elastic, hydrated, and healthy.

Brush With the Best gives you the right tools for the job

Having the right brush, comb, or shear for different hair types is a crucial consideration for natural hair. Felicia Leatherwood, a natural hair expert and celebrity stylist for the likes of Ava Duvernay, Issa Rae, and more, created a unique brush specifically to detangle and even release shed hair after wearing a protective style.

The Detangler Brush features wide “flexi-bristles” spaced apart to make it easier to glide the brush through hair without breakage. It is even great for synthetic hair, too.

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Experiment with natural products from Briogeo

This brand exploded after appearing in various sample boxes like Boxycharm and Birchbox. The founder, Nancy Twine, cut her teeth helping her grandmother create natural and homemade hair care products.

Not only are the products “6 free” (no DEA, silicones, Phthalates, DEA, parabens, sulfates, or artificial dyes), but the company also remains committed to inclusivity and sustainability. They have several lines for various hair concerns and types, as well as incentives and discounts on larger-size products.

Get your new go-to tool with the Baby Tress Edge Styler

This brand offers one key product: the Edge Styler. The two-sided hair tool features a comb and brush specifically designed to create styles for natural Black hair. It may not seem as critical as shampoo, scissors, or a brush, but it is crucial in creating unique natural hair styles.

Vellus, more commonly known as baby hairs or edges, are fine hairs around the forehead that can often be difficult to work with. The Edge Styler can help tame flyaways, style edges with a scarf, embrace a stylish sideburn, and more.