Learn how understanding your financials can make a big impact on the success of your business.

From KPIs to staffing decisions, understanding your financials is one of the fastest ways to ensure the #success of your business

Success Beyond the Chair: Why Financials Matter and How to Improve Them

Blog - Hero Image

blog-hero

Blog - Section Image

blog-section-image

News. Trends. Hot takes. Explore the world of Boulevard. Access helpful articles, how-to guides, real-life success stories, customer videos, and so much more. 

Boulevard Resources - Guides, Success Stories, Videos

From Beetlejuice Lips to Boo Baskets, discover how to grow your TikTok audience and convert them into clients this Halloween with our guide.

#Halloween is a great time for your beauty business to let its hair down on social media and embrace its inner goth kid. Discover tips on engaging with your audience and boosting growth in our guide.

TikTok Tricks: How to Leverage Social Media Trends During Spooky Season

Looking for spa scheduling software to streamline your business and build a better client experience? Here are the features you need to prioritize.

Building a better #clientexperience at your #spa starts with your scheduling system. Keep these seven features in mind as you search for your ideal solution.

Spa Scheduling Software: 7 Features Your Booking Tool Needs

Learn how to enhance your self-care employees' soft and hard skill sets with strategic training and software.

Apps, training, and more: Here's what you need to make sure your self-care employees' skill sets stay sharp. #selfcare #softskills

Leading with Impact: Enhancing Employee Skills with Effective Training and Tech

With MMS marketing, you can send images and GIFs directly to clients, driving more engagement in the lead-up to the holiday season. Read to learn how.

MMS marketing can drive significantly more engagement for your #beauty business than traditional texting. Here’s how to use it in the lead-up to the holiday season.

Engage and Convert: How MMS Messaging Drives Holiday Success for Self-Care

Client loyalty is the key to salon success, and AI can help you earn it. Here’s how Boulevard partner TrueLark can raise the bar for client experiences.

Artificial intelligence is disrupting nearly every industry, and the #beauty business is no different. Here’s how #AI can help you deliver client experiences that inspire long-lasting loyalty.

How AI Powers Lasting Salon Loyalty

Discover key insights from the 2025 Aesthetics Consumer Survey. Learn how accurate online information and a personal touch on your "About Us" page can build trust and attract more clients to your medical spa.

Did you know that 55% of clients will choose another medspa if they find conflicting info online? In the self-care industry, small details make a big difference in attracting and retaining clients. Learn more from the 2025 Aesthetics Consumer Survey.

What 275 Consumers Revealed About Choosing a Medical Spa Online

Find the perfect spa POS software for your business. Look for a program with an intuitive interface, integrated payment processing, and mobile compatibility.

The right spa POS software for your business can save time for your staff while ending things on the right note for your clients. #spa #spaowner

Spa POS Software: 5 Must-Have Features for a Painless Checkout

Learn how the Professional Beauty Association's CUT IT OUT program is empowering beauty professionals to combat domestic violence through education, training, and financial support for survivors.

Causes that Matter: The PBA Fights Domestic Violence With CUT IT OUT® Program

Your beauty business wants to be more inclusive — but does it walk the walk? Discover how you can embrace diversity with expert tips from Sabrina Robinson.

Discover how your salon or spa’s services can highlight everyone’s unique beauty — skin color, hair, gender, and body type — with expert tips from Sandra Robinson. #diversity #skincare

Diverse Clientele, Diverse Services: Expanding Services to Meet Inclusive Needs

Learn how to create worthwhile membership programs, which can produce steady revenue streams while encouraging your clients to come back again and again.

Membership programs provide predictable revenue streams for businesses while building loyalty among clients. That’s valuable for both parties. #membership #selfcare

Building Loyalty and Revenue: The Key Role of Membership Programs in Self-Care

Learn the benefits of employee and contractor models for self-care businesses, as well as the third path Michelle Saunders is trying for her nail salons.

Tired of your best #selfcare employees flying the coop with all their favorite clients, or not having enough room to nurture new talents? Our interview with celebrity #manicurist and #entrepreneur Michelle Saunders shows another way forward.

Why Not Both? How to Balance Employee and Renter Models in Self-Care

Technology plays a major role in the modern self-care industry. Learn how it streamlines operations, enhances client experiences, and helps you meet your goals.

Running a successful self-care business means delivering immaculate client experiences and staying one step ahead of the competition. Learn about the role technology plays in business operations from Boulevard Education Manager Katie Chapin.

How to Leverage Technology for Self-Care Business Growth

With clients like Julia Roberts and Pink, Michelle Saunders is a master manicurist. Learn more about her modern approach to running a self-care business.

Her work has graced the pages of high-fashion editorials and runways — and the hands of some of the biggest stars on the planet. Learn how Michelle Saunders became a master manicurist and figured out how to evolve with the self-care industry.

Behind the Look: How Manicurist Michelle Saunders Nails Editorial Aesthetics

Your medspa already has a social media presence — now it’s time to grow. Discover how to make better content with expert tips from Holly Tannella.

Want to grow your medspa’s social media presence? Expert esthetician and TikTokker Holly Tannella offers her unique insight on how to drive growth through consistency and authenticity. Learn more inside. #medspa #socialmedia

Skin Care, Social Media, Success: How to Leverage Your Medspa's Online Footprint

Looking for salon retail ideas? These smart strategies can help you boost sales.

No one likes a hard sell, so how can salon owners boost retail revenue without alienating clients? These five strategies will guide you toward increased sales and a booming retail business.

5 Ways to Sell More Salon Retail Products

Learn how celebrity manicurist Michelle Saunders is shifting her business model to match the changing times — and how the right software makes everything more manageable.

The self-care industry is changing, and business owners need to evolve along with it. Learn how one pro is adapting in this guest blog from Saunders and James nail salon owner Michelle Saunders.

How to Evolve Along With the Self-Care Industry by Michelle Saunders

Learn how to eke out greater salon profit margins with the tools and systems you might already have in our guide.

In the competitive salon industry, every dollar counts. Learn how to boost profit margins and drive long-term, sustainable growth in our guide. #salonbusiness

How to Improve Your Salon Profit Margin

Do you understand the inefficiencies in your medspa’s workflow? Read here to understand how technology is improving medspas and their teams.

Transform your medspa with smart tech! Automate workflows, optimize scheduling, and improve client communication for better results.

Empowering Your Medspa Team With Technology

Explore the first installment of Boulevard’s Best, a series offering concise industry benchmarks for busy self-care business owners.

In this first installment of Boulevard's Best, discover how top salons and medspas effectively leverage add-on services to boost revenue and client retention, with expert tips to help you stay competitive.

Introducing Boulevard’s Best: Bite-Sized Benchmarks for the Busy Business Owner

Discover how Great Many, a first-of-its-kind clinic based in NYC, is helping to demystify hair loss by offering holistic, personalized treatment plans.

Hair loss doesn’t have to be a taboo subject. We sat down with Michael Pollak and Steve Klebanow, founders of the Great Many hair loss clinic in New York City, to learn more about this first-of-its-kind self-care business.

Tackling Taboos Head-on: How Great Many Is Changing the Hair Loss Conversation

Discover key salon trends and statistics to help you navigate a changing industry and make your business as successful as possible.

Is artificial intelligence the next hot salon industry trend, or is it just more “AI washing?” Find out in our salon trends and statistics guide. #salonindustry #AI

20 Salon Trends and Industry Statistics You Need to Know

From Simone Biles to Sha’Carri Richardson, Black Olympians are showing off their natural hair with pride — no matter what the critics say.

Unprofessional. Unkempt. Distracting. Black athletes have long been subject to criticism of their natural hair, and at the 2024 Paris Olympics, they’re ready to reclaim their crowns.

Simone Biles stretches at the Paris 2024 Olympics.

Crowning Glory: Black Olympians Embrace Natural Hair on the World Stage

Build a successful network in self-care by identifying your peers, attending industry events, joining professional organizations, and meeting people online.

Networking is an important business strategy in the self-care industry. But it’s also a way to share knowledge, build friendships, and foster a sense of community. #selfcare #networking

Building a Network: How to Connect with Industry Leaders and Peers

Almost all consumers make decisions based on reviews and testimonials. Here’s how to leverage that positive feedback about your business.

Never underestimate the power of the client testimonial. Whether it’s a social media shoutout or glowing online review, here’s how to foster more of that praise — and turn it into marketing gold.

A happy client checks out after a self-care service.

The Power of Testimonials: Transforming Client Experiences into Success Stories

In this AmSpa presentation, Skya Jones shared several ways medspas can prepare for — and make the most of — expanding to new locations. Read the takeaways here.

Expanding your #medspa to a second location can be a huge revenue boost, but there’s a lot you need to nail. Boulevard Education Manager Skya Jones shared plenty of advice in a recent AmSpa #webinar, and you can read the key takeaways here.

The Growth Blueprint: Strategic Expansion for Medspas

Medspas are evolving to offer inclusive and diverse self-care solutions for everyone. Read here to learn about the myths, services, and trends transforming the medspa industry.

The medspa industry is transforming to embrace inclusivity and diversity, offering tailored services for men, people of color, and LGBTQ+ individuals. Discover how these wellness centers redefine self-care and provide holistic treatments for everyone.

The New Medspa Client: Embracing Diversity in Self-Care

Discover why savvy self-care brands are replacing paid influencer partnerships with educational content on social media right now.

What do you think is a better social media strategy for self-care brands: influencing or educating? We say education is a stronger approach. Learn why in our latest blog:

De-Influencing Self-Care: How to Emphasize Education Over Influence

Discover how Alex Pardoe, known online as Alex Pardashian, rose to fame as a salon owner and hair extension expert.

By the age of 25, Alex Pardoe was making $280,000 as a salon owner and stylist. A year later, COVID hit. How did the celebrity hair expert weather the storm? We’ve got the story in the latest Behind the Look.

Behind the Look: Alex Pardoe Colors His Way From the Motor City to Beverly Hills

Here’s how investing in the right salon management software streamlines operations and helps salon owners reach their growth goals.

Between mentoring providers, managing schedules, and stocking supplies, running a salon is not for the faint of heart. Here’s how the right software can make administrative tasks easier and allow you to focus on the client experience.

All Blogs

Welcome to the world of Boulevard — you found your people.

Book a demo now.