Here’s how automating your marketing campaigns can ensure your self-care business is always top-of-mind, earning you revenue you might otherwise have missed.

Running #marketing automations can save you hours of work while bringing a steady stream of clients to your #selfcare business. Here’s how.

How Marketing Automations Boost Bookings and Unlock Hidden Revenue

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News. Trends. Hot takes. Explore the world of Boulevard. Access helpful articles, how-to guides, real-life success stories, customer videos, and so much more. 

Boulevard Resources - Guides, Success Stories, Videos

With a passion for aesthetics and a thriving medspa business, Shelby Miller is a rock star in the self-care world. Here’s how she got there.

As a nurse in the ICU, Shelby Miller realized she had a knack for facial aesthetics. Learn how she created a thriving business and became an in-demand speaker and instructor in our latest Behind the Look.

Behind the Look: How Shelby Miller Became an Aesthetics All-Star

Do you have an inclusive salon business? Last Client of the Day guest Chaie De Jesus shares how she makes her clients feel welcome and confident to be themselves.

#Diversity and #Belonging isn’t just for corporate America. Last Client of the Day guest Chaie De Jesus shares how she is fostering an inclusive space and client base in her business.

Inclusive Beauty: Creating a Welcoming Environment in the Self-Care Industry

Discover why spa marketing software is such a powerful tool for automating and scaling your business’ client outreach and retention efforts.

Looking to scale up your outreach and retention efforts? Learn how to leverage your spa marketing software in our guide. #spa #marketing

How to Gain and Retain Clients with Spa Marketing Software

Spa reporting tools can boost your revenue by helping you fine-tune your menu, raise inventory efficiency, and save time in tax season. Read this to learn how.

Wondering how to make your #spa more efficient? Lean into your reporting tools and they’ll reward you with hard data pointing the way to higher profits. Learn how with this guide.

Pulse Check: How to Use Spa Reporting Tools to Maintain Business Profitability

Learn how to build genuine connections with your self-care clients, with practical advice from Broke Girl Therapy podcast host Stefanie Maegan.

Clients are always on the lookout for businesses that live their values. Learn how to build an authentic brand with Stefanie Maegan, host of the Broke Girl Therapy podcast. #selfcare #brokegirltherapy

The Authentic Advantage: How Genuine Connections Fuel Self-Care Business

Fall is more than the lead-up to the holidays. Here’s how you can make the most of your quiet period, from investing in your staff to hosting seasonal parties.

Everyone knows the holiday season is vital for #beauty businesses, but if you want to make the most of it, you need to start working in fall. Here are some ways you can prepare for the holiday rush.

Prep Time: How to Use the Fall Season to Ramp Into Holiday Success

Trying to build your customer base? Boulevard CEO Matt Danna shares advice on prioritizing relationships with first-time customers instead of trying to make a sale.

Client #retention can sometimes force us to oversell to first-time customers. Boulevard CEO Matt Danna shares advice on how to build valuable relationships that keep clients coming back

Relationship Before Revenue: Why Salons Benefit From Waiting to Sell Products 

Making a supportive workplace at your beauty business demands vulnerability, training, and leading by example. Learn more in the Last Client of the Day podcast.

Building a supportive work environment at your #beauty business is the secret to long-term success. We talked to licensed therapist Sandra Shahrokh about how to make sure your team feels that support.

Mental Health Matters: Creating a Supportive Environment in Self-Care

Discover how Hairstyles and Beauty for Hope brings hope and financial support to cancer patients struggling with everyday expenses.

Discover how Mary Jenkins turned her battle with cancer into Hairstyles and Beauty For Hope, a movement bringing financial relief to cancer patients. Read about her journey and how the beauty industry is making a difference. 

Causes that Matter: Hairstyles and Beauty for Hope Takes on Cancer 

Learn how well-planned seasonal text and email marketing strategies can boost your year-end bookings and engagement. 

Boost holiday bookings with email & text marketing! Check out Boulevard’s holiday guides for salons, spas, medspas, & barbershops to make your marketing sparkle! #HolidayMarketing #SelfCare

The Ultimate Holiday Marketing Guide for Self-Care Businesses

Ready to grow your self-care business? Facial Lounge founder Amber Johnson shares advice on recruiting and nurturing a team that’s ready to expand.

#Recruiting and #nurturing employees can be tough to balance for busy #selfcare entrepreneurs. Facial Lounge founder Amber Johnson shares what she’s learned about how to expand a team sustainably.

From Solo to Squad: Forming a High-Performing Team in Your Self-Care Business

From Beetlejuice Lips to Boo Baskets, discover how to grow your TikTok audience and convert them into clients this Halloween with our guide.

#Halloween is a great time for your beauty business to let its hair down on social media and embrace its inner goth kid. Discover tips on engaging with your audience and boosting growth in our guide.

TikTok Tricks: How to Leverage Social Media Trends During Spooky Season

Looking for spa scheduling software to streamline your business and build a better client experience? Here are the features you need to prioritize.

Building a better #clientexperience at your #spa starts with your scheduling system. Keep these seven features in mind as you search for your ideal solution.

Spa Scheduling Software: 7 Features Your Booking Tool Needs

Learn how to enhance your self-care employees' soft and hard skill sets with strategic training and software.

Apps, training, and more: Here's what you need to make sure your self-care employees' skill sets stay sharp. #selfcare #softskills

Leading with Impact: Enhancing Employee Skills with Effective Training and Tech

With MMS marketing, you can send images and GIFs directly to clients, driving more engagement in the lead-up to the holiday season. Read to learn how.

MMS marketing can drive significantly more engagement for your #beauty business than traditional texting. Here’s how to use it in the lead-up to the holiday season.

Engage and Convert: How MMS Messaging Drives Holiday Success for Self-Care

Client loyalty is the key to salon success, and AI can help you earn it. Here’s how Boulevard partner TrueLark can raise the bar for client experiences.

Artificial intelligence is disrupting nearly every industry, and the #beauty business is no different. Here’s how #AI can help you deliver client experiences that inspire long-lasting loyalty.

How AI Powers Lasting Salon Loyalty

Discover key insights from the 2025 Aesthetics Consumer Survey. Learn how accurate online information and a personal touch on your "About Us" page can build trust and attract more clients to your medical spa.

Did you know that 55% of clients will choose another medspa if they find conflicting info online? In the self-care industry, small details make a big difference in attracting and retaining clients. Learn more from the 2025 Aesthetics Consumer Survey.

What 275 Consumers Revealed About Choosing a Medical Spa Online

Find the perfect spa POS software for your business. Look for a program with an intuitive interface, integrated payment processing, and mobile compatibility.

The right spa POS software for your business can save time for your staff while ending things on the right note for your clients. #spa #spaowner

Spa POS Software: 5 Must-Have Features for a Painless Checkout

Learn how understanding your financials can make a big impact on the success of your business.

From KPIs to staffing decisions, understanding your financials is one of the fastest ways to ensure the #success of your business

Success Beyond the Chair: Why Financials Matter and How to Improve Them

Learn how the Professional Beauty Association's CUT IT OUT program is empowering beauty professionals to combat domestic violence through education, training, and financial support for survivors.

Causes that Matter: The PBA Fights Domestic Violence With CUT IT OUT® Program

Your beauty business wants to be more inclusive — but does it walk the walk? Discover how you can embrace diversity with expert tips from Sabrina Robinson.

Discover how your salon or spa’s services can highlight everyone’s unique beauty — skin color, hair, gender, and body type — with expert tips from Sandra Robinson. #diversity #skincare

Diverse Clientele, Diverse Services: Expanding Services to Meet Inclusive Needs

Learn how to create worthwhile membership programs, which can produce steady revenue streams while encouraging your clients to come back again and again.

Membership programs provide predictable revenue streams for businesses while building loyalty among clients. That’s valuable for both parties. #membership #selfcare

Building Loyalty and Revenue: The Key Role of Membership Programs in Self-Care

Learn the benefits of employee and contractor models for self-care businesses, as well as the third path Michelle Saunders is trying for her nail salons.

Tired of your best #selfcare employees flying the coop with all their favorite clients, or not having enough room to nurture new talents? Our interview with celebrity #manicurist and #entrepreneur Michelle Saunders shows another way forward.

Why Not Both? How to Balance Employee and Renter Models in Self-Care

Technology plays a major role in the modern self-care industry. Learn how it streamlines operations, enhances client experiences, and helps you meet your goals.

Running a successful self-care business means delivering immaculate client experiences and staying one step ahead of the competition. Learn about the role technology plays in business operations from Boulevard Education Manager Katie Chapin.

How to Leverage Technology for Self-Care Business Growth

With clients like Julia Roberts and Pink, Michelle Saunders is a master manicurist. Learn more about her modern approach to running a self-care business.

Her work has graced the pages of high-fashion editorials and runways — and the hands of some of the biggest stars on the planet. Learn how Michelle Saunders became a master manicurist and figured out how to evolve with the self-care industry.

Behind the Look: How Manicurist Michelle Saunders Nails Editorial Aesthetics

Your medspa already has a social media presence — now it’s time to grow. Discover how to make better content with expert tips from Holly Tannella.

Want to grow your medspa’s social media presence? Expert esthetician and TikTokker Holly Tannella offers her unique insight on how to drive growth through consistency and authenticity. Learn more inside. #medspa #socialmedia

Skin Care, Social Media, Success: How to Leverage Your Medspa's Online Footprint

Looking for salon retail ideas? These smart strategies can help you boost sales.

No one likes a hard sell, so how can salon owners boost retail revenue without alienating clients? These five strategies will guide you toward increased sales and a booming retail business.

5 Ways to Sell More Salon Retail Products

Learn how celebrity manicurist Michelle Saunders is shifting her business model to match the changing times — and how the right software makes everything more manageable.

The self-care industry is changing, and business owners need to evolve along with it. Learn how one pro is adapting in this guest blog from Saunders and James nail salon owner Michelle Saunders.

How to Evolve Along With the Self-Care Industry by Michelle Saunders

Learn how to eke out greater salon profit margins with the tools and systems you might already have in our guide.

In the competitive salon industry, every dollar counts. Learn how to boost profit margins and drive long-term, sustainable growth in our guide. #salonbusiness

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