Boost your own services with practical spa menu ideas from successful spas

The spa industry is growing to record highs in both revenue and total businesses. Those are clear signs that more people around the country are getting interested in what spas can offer. But it’s also proof that the competition to capture your share of the market has never been more intense.

Your spa business is ready to face the challenge. The first step is broadening your horizon with spa menu ideas that could help you build your bottom line and win more regular clients. But how do you know what the most profitable spa services are and if they’re a good fit for your business? This guide will help lay out the fundamentals to consider and then show you some successful examples you can use to assemble a spa service menu template.

How to decide on spa menu ideas

When it comes to making fundamental decisions like the contents of your spa service menu, data is queen, president, and prime minister all rolled into one.

If your spa has been in business for a while, you may have noticed that certain services tend to get the most traction with your clientele. Using the reporting tools included in your spa management software is a great way to back up those hunches with raw data: Compare the cost of labor and materials with the current price of each service to help you find the most profitable spa services you already offer.

If your spa business is still in the planning stage, you may not have as much hard data to work with. But you can still find valuable insights. Consult with your local professional network — especially any talent you may want to bring on board for your spa — to see what kind of services are especially in demand for the clientele you’d like to attract. Determine what niche you’d like your spa to fit in (as we’ll soon illustrate, many of the most successful spas today distinguish themselves in one particular area of care) and start looking for spa menu ideas that fit.

Don’t forget to incorporate add-ons into your revised or all-new spa treatment menu. These smaller additions to full-on treatments, such as adding dermaplaning to a facial, let clients customize their services. We’ve found that the most successful businesses on our self-care business platform add at least one additional service to just over a third of their appointments. Your business can’t afford to overlook this huge revenue driver.

The last essential element of any spa pricing strategy to consider is memberships. While you’ll likely need to offer members reduced prices on much or all of your spa service menu, the recurring revenue of membership fees and the repeat business they encourage should more than make up for the difference.

Proven spa menu examples

You know what to look for in spa menu ideas. Now it’s time to exit the realm of the hypothetical and learn from some real-life spa menu examples. At Boulevard, we’re proud to work with many unique spas that delight their clients. Here are four such businesses and what lessons you can take from the services they offer.

FACE FOUNDRIÉ

FACE FOUNDRIÉ is a national facial bar business that makes accessible skin care an industry standard. As you might expect, its menu is laser-focused on treatments for client’s faces. Here are a few standout elements:

• FACE FOUNDRIÉ gives clients who want “the works” one easy choice: The Ultimate Facial, which incorporates a series of micro treatments for just about any skin concern.

• The H2Glow treatment shows off FACE FOUNDRIÉ’s commitment to cutting-edge solutions, using aqua tech that infuses serums while extracting debris simultaneously.

• FACE FOUNDRIÉ isn’t just about skin — it also offers brow and lash services, letting its spa treatment menu provide a full-face solution.

Germantown Day Spa

Germantown Day Spa puts client experience and staff satisfaction at the forefront. As a day spa, it offers a varied menu that includes some tempting standalone picks as well as packages that are perfect for pampering yourself or loved ones:

• GDS’ massage therapy is front and center, with a selection of services broken down by length and targeted wellness goals.

• A wide selection of facials gives clients their choice of everything from the half-hour “Quick Retreat” to the celeb-worthy Red Carpet Facial.

• If you’re a day spa, you’ve got to let clients make a day of it. That’s exactly what “The Royal Day” spa package does, with a massage, facial, mani/pedi, blowout, and even lunch all bundled in across six hours of luxury.

Hi, skin

Hi, skin is all about empowering clients to get to know their skin better by offering personalized assessments and treatments. Its ‘90s-inspired site gives prospective clients a fun and distinctive way to see all their the-bomb-dot-com spa menu ideas:

• The Face FORM sculpting treatment includes massage, lymph drainage, and cryo therapy for an all-in-one, feel-good boost.

• Microneedling helps clients clear up trouble areas such as acne scars and fine lines — complete with a helpful recommendation of three to six treatments for best results.

• A wide selection of boosters lets clients power up their services with dermaplaning, oxygen infusion, ultrasound, and more.

SAUNA HOUSE®

SAUNA HOUSE® uses modern techniques to offer an age-old wellness ritual with proven results. Its menu of contrast therapy services runs hot and cold (in the best possible way):

• Public bathhouse options let clients come and enjoy two hours of sauna and ice bath for the definitive contrast therapy experience.

• Options for private hot-cold-relax rooms let solo clients and small groups enjoy customizable oases of relaxation.

• A private infrared sauna cabin uses light waves to warm occupants, offering a more gentle heating option for clients who prefer to take it easy.

What are the best spa menu ideas for your business in particular? You’ll have to weigh what your local market demands and what you have the expertise and tools to offer before you can arrive at the answer to that question. But look back at these spa menu examples and keep the power of data in mind, and you may have a much easier time finding your niche.