New capabilities enable salons, spas, medspas, and barbershops to harness the power of word-of-mouth referrals to drive client acquisition

LOS ANGELES – November 4, 2024 – Boulevard (www.joinblvd.com), provider of the client experience platform purpose-built for appointment-based, self-care businesses, today announced the addition of new automated client referral functionality. This new set of automated capabilities helps salons, spas, medspas, and barbershops harness the power of word-of-mouth referrals to drive client acquisition. With Boulevard’s new automated client referral functionality, self-care businesses can create and execute a program that automatically applies custom discounts and rewards to new and referring client accounts. Easy-to-use email and text marketing tools available directly within Boulevard help businesses promote their referral program, while detailed reports help them track its success.

“For even the most successful self-care businesses in the world, client acquisition is an ongoing challenge,” said Jozlyn Miller, education manager, Boulevard. “While most self-care business owners and operators have little time and budget to spend on new client acquisition, what they do have is an abundance of clients who love them. With its new automated client referral capabilities, Boulevard is making it easier for them to channel that love into new opportunities to grow their business. Leveraging client-to-client referrals is a cost-effective way to drive customer acquisition as well as a great way to reward your most loyal clients for helping you spread the word."

The proven power of word-of-mouth referrals

Countless studies have shown that word-of-mouth referrals are the fastest, most effective, and most affordable way for businesses to reach prospective customers. Data from Nielsen shows that 92 percent of consumers trust recommendations from friends and family above all other forms of advertising, while research from McKinsey shows that word-of-mouth is the primary factor behind 20 to 50 percent of all purchases. Referred clients are also more likely than non-referred clients to show up after booking their first appointment and more likely to convert into repeat clients over time. An efficient and effective client referral program is thus key to the long-term health of most self-care businesses.

With Boulevard, implementing a client referral program is now simpler and easier than ever for self-care businesses. Businesses can set up email or text blast campaigns directly within the Boulevard platform to promote their referral program to existing clients. Clients receive a unique booking link they can quickly and easily share with their friends and networks offering a discount on their first appointment. The discount is automatically applied whenever the first appointment is booked. The referring client is then automatically rewarded with an account credit directly within Boulevard once the initial appointment is complete. Boulevard also provides detailed reports to help owners and operators keep tabs on the ROI of their client referral program.

Elevating the self-care industry

Boulevard’s new automated client referral functionality represents the latest in a long line of company innovations aimed at disrupting the status quo, elevating the self-care industry, and empowering business owners and professionals alike to redefine the client experience. Boulevard’s commitment to innovation and regular delivery of industry-first capabilities such as Precision Scheduling™ underscore why its platform is used by more than 30,000 self-care professionals in more than 4,000 hair salons, beauty salons, salon & spas, nail salons, barbershops, and medical spas across the U.S. to book more than 1.5 million appointments every month. As a certified payment facilitator (PayFac), Boulevard is also trusted to process over $2 billion in payments yearly.

Already renowned for delivering intuitively designed salon software that helps customers create memorable client experiences by streamlining everything from online booking and business management to email marketing and payment processing, Boulevard has also rapidly emerged as the medical spa software of choice for the fast-growing medspa industry. According to a recent customer impact study, users of Boulevard’s medspa software grew revenue by 30% on average in the first year alone.

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About Boulevard

Boulevard offers the first and only client experience platform purpose-built for appointment-based, self-care businesses. Boulevard empowers business owners and professionals alike to deliver personable, enjoyable experiences to their clients through online appointment scheduling, messaging, marketing, and payments that are simple, elegant, and reliable. Founded in 2016, Boulevard has earned the trust of thousands of salons, spas, barbershops, and medspas across the nation by delivering the world-class technology and genuine, human, personable service they deserve. To learn more, visit joinblvd.com.

Company Contact

Scott Desiere

Boulevard

sdesiere@blvd.co

619-952-3758

Media Contact

Lauren Tascan

Highwire PR

lauren.tascan@highwirepr.com