Boulevard Blog

The interior of a salon features rustic wooden counter space, leather chairs, and tall mirrors.

Management

Franchise vs. Corporate-Owned: Choosing the Right Expansion Model for Your Brand

What’s more important to your beauty business: Growth or control? We’ll help you answer that question with our guide to franchise and corporate-owned expansion.

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Two gen-z self-care clients facing the opposite direction, staring into the distance.

Online Booking

Booking Bailout: Why 70% of Gen Z & Millennials are Abandoning Appointments

Learn what causes Gen Z and Millennial clients to abandon their self-care appointments during the booking process — and how you can stop it from happening.

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"A group of self-care business professionals review AI marketing ideas on a laptop"

Marketing

AI Marketing Tools for Beauty Brands: The Guide for Aesthetics Business Growth

Ready to start using AI marketing tools to grow your beauty business? Read our guide for expert advice on how to get the most out of them.

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