Even in an age of social media and an always-online culture, email marketing has proven to be the best choice for small businesses and startups, with 90% of Americans subscribing to at least one newsletter, and more than 50% of customers reporting that they buy something every month because of a promotion that came across their inbox.

And yet, the humble email is often overlooked or not utilized to its full effectiveness. But where others miss out, you have an opportunity. Let our guide show how your self-care business can make the most of your email marketing machine and stand apart from the competition.