Why I Switched to Boulevard: Testimonials from Salon Owners Across the US

Easy booking, a seamless client experience, and straightforward inventory management are the top reasons to make the switch

A salon owner’s toolkit doesn’t stop at their shears. If you want your beauty biz to make the cut, you’ve got to look for every advantage out there to connect with clients, stay stocked, and manage your calendar. The software you use is a big part of that.

At Boulevard, we know our client experience platform is the best way to keep your beauty biz running. We’ve covered the biggest reasons to switch Boulevard before, but don’t just take our word for it. We sat down with some of our customers to highlight how Boulevard has helped them grow their businesses. Here’s what they had to say.

(Or if you want to hear their feedback instead of reading it, check out this short video)

Salon life made easier

Our platform is specifically built for self-care businesses. Our software and marketing tools make it easier to book and schedule appointments, prepare for taxes, and attract new clients. 

“Boulevard’s been great because it just makes our lives easier,” says Denis De Souza of Mare Salon. De Souza, a Brazilian colorist known as the “King of Color,” has been behind some of Hollywood’s hottest looks. His ultra-natural coloring techniques can be found on Kate Mara, Zoe Saldana, Mila Kunis, and many other big-screen stars.

Other customers have similar opinions on how easy Boulevard makes running a business. Crane’s Aaron King, who has had a hand in keeping Machine Gun Kelly looking fab for the red carpet, had this to say: “I love it. It’s the easiest thing to use. It’s great for your weekly, monthly, and yearly reports. It's a really easy click-and-go kind of thing.”

A better option for clients and salons

Boulevard keeps clients booking. Salons that switch to Boulevard typically see 16% more services booked and 71% fewer no-shows and late cancellations. We give you all the tools you need to retain your current clients while attracting new ones, like loyalty memberships and systems for running marketing campaigns. We know that treating your clients well is the secret to success, so we make sure that you’ve got everything you need to run a successful beauty biz. 

“They speak hairdresser and salon owner at Boulevard…They put the client and stylist first,”  says Janine Jarman, owner of Hairroin Salon and founder of CurlCult. “They put all of the other things first that no software did before..” Jarman certainly knows how important it is to put your best foot forward with clients. She’s been working with high-profile celebs since the early aughts, being the key stylist for the Pussycat Dolls and working with the likes of Britney Spears. 

Save your staff some stress

At Boulevard, we know that your booking software isn’t just for you, but your entire staff. We’ve taken special care to make sure that your entire team feels confident and supported when they use the platform to help a client, whether it’s setting up a new appointment, upselling, or just checking out. 

“It’s significant because our small team wears many hats, and Boulevard makes every step much easier,” Mindy Dulberg, the Director of Retail & Consumer Experience at Fellow Barber, says. “Every step is intuitive and useful, even if you have more experience as a barber than a marketer. Boulevard really does do it all!” 

We believe that beauty comes from simplicity, and we’ve channeled that belief into our platform. Our customer Jeremy Shieh of Refine Men’s Salon captured an all-too-common complaint of other beauty booking software solutions perfectly: “The more complex a software becomes, the more your front desk staff and stylists aren’t going to know what to do with it. If the things it does are so convoluted, it hurts the ability of your front desk staff to use it. [Our old software] was a giant locomotive to solve what I needed a Prius for.”

Boulevard creates a stress-free platform for you and your staff. Here’s how it’s working according to Richelle Oslinker, the Director of Operations at  Plump: “I couldn’t have asked for a better system or platform. Boulevard saved our business and made everything so easy. We use all of its benefits every single day.” 

We know that onboarding is crucial for your staff’s success, so we’ve worked diligently to make that process go smoothly. FACE FOUNDRIÉ’s Cheyanne Thurston agrees. “Probably the biggest piece of feedback is how much easier onboarding has gone for staff. It was super easy, super seamless, and super intuitive to learn and set up.” 

We’re here to help

No matter how great our software is, there will be times when you need support. When that happens, we take pride in being there for you. Our support team is responsive and efficient, helping you work through any problems you have as quickly and as thoroughly as possible. We’re constantly on the lookout for ways to improve, so you can rest assured knowing that we’re taking your feedback to heart.

How can you be sure that you’ll get a hold of us when you need us? James Bohan-Pitt from Lash Lovers said it best. “With Boulevard, I can literally get hold of someone in 30 seconds. They are always there and that is very impressive.”

No matter how big your salon or high profile your clientele, Boulevard can make running your salon a breeze. From ordering products to keeping a calendar, we’ve used client feedback to help us build the simplest platform possible without sacrificing features. If you want to see how we can help you grow your beauty biz, book a demo today.