Automating your workflow and marketing lets you spend time on people who matter
You probably aren’t using a pen and paper to manage your client schedules anymore, and for good reason. Doing so would be wildly inefficient in a world dominated by slick scheduling software and email marketing blasts. But when did you last try to find similar inefficiencies in your workflow? Are you really making the most of your time, your clientele’s time, and your team’s time?
Without the right technology, says Boulevard Education Manager Skya Jones, the answer is “no.” Any time lost to inefficient scheduling or resource management hurts everyone involved. The solution is to integrate innovative tools into your workflow, enabling your business to cut out the bloated processes holding it back. During the MAAI Annual Summit in Utah, Skya broke down the role of technology in medspas and how automating your workflow can help you develop your team members and client relationships. Here are the key takeaways and how you can integrate them into your business.
Why technology is essential for medspa owners
Technology is no longer a luxury in the medspa world; it’s a necessity. Demand for medspa services is rising, and medspa owners need to shorten their workflows to keep up. The only way to do so is to root out the inefficiencies hidden in your processes. Little inefficiencies make a seemingly successful business grow slowly, so you owe it to yourself to find and eliminate them.
Adopting a technology-positive mindset will help you. It streamlines scheduling, marketing, and productivity and lets you focus on what matters: the people who keep your business running. Whether that’s clients or employees, shifting your focus back to people drives more robust relationships and healthier enterprises. But to do it effectively, you need to have the right tools at your disposal.
Smart scheduling maximizes your calendar’s potential
Manually scheduling appointments or letting clients choose any time they like is inefficient and can significantly impede your business’ growth. By implementing smart scheduling tools, you can regain control and optimize your calendar's potential, ensuring a more streamlined and productive workflow.
Think of smart scheduling like having your most talented front-desk worker baked into your calendar. It optimizes online and internal workflows, automatically prioritizing clients without provider requests to fill the schedules of less-booked providers. It also integrates with your medspa’s resources to eliminate double booking of machines or equipment.
In one fell swoop, you eliminate major client pain points that lead to cancellations. Consider how much higher your client retention rate would be if you didn’t have to worry about overbooking or double booking, and you’re on your way to understanding the value smart scheduling provides.
Automated client communications
Cancellations and no-shows can wreak havoc on your schedule. By including automated client communications software in your business’ toolset, you can reduce the number of clients that fail to appear without adding additional work to your team’s plate. Confirmation texts and emails seamlessly engage customers after they book at your medspa. You can also automate forms, intake processes, and medical questionnaires to save you and your clients time.
Leverage automation to send personalized messages and promotions based on client preferences and behavior to increase client engagement and loyalty. That extra level of personalization will ultimately lead to higher retention rates and increased revenue.
Monitoring performance with KPIs
You won’t know if your changes are successful if you’re not watching your KPIs. For medspas, rebooking percentage, utilization percentage, and average service/retail sales are all strong indicators of whether you’re moving in the right direction. These KPIs apply to both the business and your team members, which makes them practical for goal-setting and one-on-ones.
With Boulevard’s medspa suite, you can efficiently access these metrics, eliminating long load times and irrelevant data. It offers the customization and visibility that medspa owners need to grow their business and lead their teams.
Creating a positive work environment
While technology significantly improves operational efficiency and client satisfaction, it shouldn’t be your sole area of focus. It’s equally important to create a positive work environment. A fulfilled and motivated team is more likely to deliver exceptional service, leading to more loyal clients.
Medspa leaders should prioritize employee development and well-being. This includes providing clear career paths, offering training opportunities, and conducting regular one-on-one meetings to discuss performance and goals. By investing in your team's growth and happiness, you can create a supportive and caring environment where employees feel valued and motivated to contribute to the business's success.
Elevate your business with technology
Leveraging technology is not just an option; it's a necessity for medspa leaders who want to empower their teams, enhance client satisfaction, and drive business success. By automating key processes, optimizing scheduling, and improving client communication, medspas can create more efficient and productive operations, giving leaders the time and headspace to focus on what truly matters: developing their people and delivering exceptional client experiences.
