Introducing Boulevard’s Best: Bite-Sized Benchmarks for the Busy Business Owner

One of the things we always hear from our customers and friends in the industry is how they would love access to more industry benchmarks. It makes sense. Industry benchmarks are valuable for self-care business owners to understand how their salon or medspa measures up against the competition. 

Of course, you don’t have time to sit around and read some long-winded, 35-page industry benchmark report. (Who the heck does?!) That’s why we’re so excited to introduce Boulevard’s Best, a new series where we’ll examine the key business metrics that can make or break a self-care business and look at how Boulevard’s top customers are performing in these areas. Since we know your time is limited, we’ll share these benchmarks in bite-sized bits you can easily consume. Think of it as benchmarks without the bloat. 

We’re kicking the series off today by looking at add-on services. Add-on services are essential to the success of the modern self-care business, but they’re far too often underutilized. Self-care business owners can and should leverage them to drive additional revenue and enhance client retention. 

What does it take to be among Boulevard’s Best for leveraging add-on services? Well, the best add at least one additional service onto 34% of their appointments. As the infographic below shows, the average business has a long way to go to catch up — and is missing out on a host of benefits while they lag. 

The data is clear: it’s time to get serious about add-ons. If you’re unsure how to do that, fret not: Boulevard’s team of experts is here to help. In the short video below, our own Shanalie Wijesinghe dives into the data and outlines some simple yet effective ways self-care businesses can be more proactive about leveraging add-on services, such as optimizing your online booking flow to promote add-ons and setting attainable add-on incentives for your staff.

If you’re ready to see how a modern client experience platform can help your business take full advantage of add-on services, demo Boulevard today. And be sure to check back here soon for the next edition of Boulevard’s Best.